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Case Studies

Perfect Spice Ltd

In this blog we like to feature some of the clients we have helped with small business funding over the years and a perfect example is Perfect Spice!

Perfect Spice is a popular takeaway restaurant in Acton, West London, specialising in Indian and Chinese foods. Established in 2009, Perfect Spice is a lovely example of a family-run business bringing the tastes of other countries to the palates of Londoners hungry for exotic experiences. Perfect Spice prides itself on using exceptional spice combinations and making delicious, fresh food which it delivers to its customers in West London.

The Director of Perfect Spice is Abu Sadik Mohammad Maruf. He was seeking a small business loan because he wanted to boost advertising through leaflets during the Christmas period, which traditionally brings a peak in Indian takeaway sales, as people hide in their homes from the miserable weather and dream of warmer countries. Additionally, Abu wanted to buy a new refrigerator to ensure secure storage of ingredients.

At Fair Business Loans we were impressed with Abu’s knowledge of the business and the industry. Prior to acquiring Perfect Spice, Abu worked in the business for a year to ensure that he knew it inside and out. He manages the business with great acumen and devotion and uses his experience in the sector to make confident executive decisions.

Today, 4 months after we approved Abu’s small business loan, Perfect Spice has benefitted from a steady increase in sales over the busy Christmas and New Year period. Aided by the additional marketing efforts that Fair Business Loans were able to support, Abu is confident that the same customers will be returning to order Perfect Spice’s quality Asian cuisine throughout 2015.

Fair Business Loans provides small business loans to businesses based in London which are unable to access bank and government funding. We provide a responsible and transparent service, with a personal approach to assessing individual applications. We never lend money to people who cannot afford it, as our goal is to achieve the outcome which is most beneficial for our customers.

To find out more about Fair Business Loans and how we can help your business, call us on 020 8988 0627 or visit

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