Teamspirit, the UK’s leading fully integrated financial services agency, has announced its pro bono client for 2020: problem-debt prevention charity Fair Money Advice.
Fair Money Advice is part of the Fair Finance Group and has a mission to free individuals and communities from problem-debt. It offers targeted crisis and preventative services, including free and independent debt advice services – with a face to face offering for the most vulnerable in society.
Teamspirit will build a communications strategy geared towards speaking to Fair Money Advices’ target audiences and key stakeholders, as well as driving media awareness. The campaign will aim to encourage people to seek debt-related advice sooner rather than later, and importantly, destigmatise and change the narrative associated with being in debt.
As part of its ‘For The Better’ initiative, Teamspirit carefully selects one organisation every year that works to transform financial health for the better, and donates £10,000 of award-winning communications expertise, including strategy, creative, UX, social strategy, public relations and beyond.
Muna Yassin, Managing Director of Fair Money Advice commented: “We believe Fair Money Advice’s clients deserve to have their voices heard. For the last 15 years we’ve been at the coalface of providing solutions and helping individuals turn their financial lives around. Despite our work on the ground, the narrative has shifted to blame the individuals for the circumstances they find themselves in. We’d like to shift that dial and ensure that people working to turn their lives around are treated with the dignity and respect they deserve. We’re delighted to be working with Teamspirit to achieve this”.
Montserrat Tojeiro, Group Board Director, Teamspirit said: “Teamspirit is committed to transforming financial services for the better, and, to effect real change, we believe it’s critical to ask how the existing system can change for a person or community - not to try and change them to fit the system. We’re delighted to announce that Fair Money Advice has received £10,000 of our services to do something that is crucially important – change the narrative around problem-debt and get effective help to those who need it”.
Founded in 1995, Teamspirit, part of VCCP Business, offers innovative, integrated communications including marketing consultancy, public relations, content, advertising, digital, direct mail, data, CRM and social. Teamspirit is currently ranked 47 in the PR Week top 150 UK agencies.
For more information, please contact:
Antonia Phillips: aphillips@teamspirit.uk.com 020 7861 3262
Ellie Pocock: epocock@teamspirit.uk.com 020 7861 3829
About Teamspirit
Founded in 1995, Teamspirit is a specialist full service agency for financial and professional services.
We turn the complex into the compelling, transforming the world of financial services, to create deeper, more meaningful relationships between brands and their audiences.
We believe that in a rapidly changing and uncertain world, encouraging people to better engage with finance and helping brands anticipate and embrace the future are more important than ever. We create powerful content that resonates with audiences in the smartest of ways and transforms financial services brands, reputations and results.
We are a multi award winning agency and provide UK and international strategy and creativity across any channel and within any marketing discipline.
Winners of:
Teamspirit is part of VCCP Business and Chime and is currently ranked 47 in PR Week 150.
Find more information at www.teamspirit.uk.com.
